Victoria’s Secret is the largest American retailer of lingerie, founded by Roy Raymond
on June 12,1977 with inspired by the idea when he first visit the Bra Department store
with his wife Gaye.
“”When I tried to buy lingerie for my wife,” he recalls, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.“”[
Victoria’s Secret is known for its catalogs and annual fashion show: the Victoria’s Secret Fashion Show.
Victoria’s Secret is credited with single-handedly transforming “America’s conception of lingerie” by pioneering “sexy underwear as fashion” and “lingerie mainstream entertainment